My name is Niels Nederpelt. I am the founder of Lumius. At Lumius we help companies build, grow and innovate by gaining a better understanding of what their customers need and using creativity to translate these insights into new products, services and business models that add value.
We are what we like to call a "hands-on consultancy": we don't give advice, write reports or make PowerPoint presentations, but work together with teams and companies to get out of the building to meet and understand (potential) customers, generate ideas, develop prototypes and test them in real life. In our work we combine a variety of design methods, among which are Design Thinking, Business Model Design and Lean Startup. We call this approach Business Design.