18-06-2019

Tomorrowmen wins Programmatic Award

The fast growing digital marketing agency Tomorrowmen took home an industry award during the Programmatic Awards ceremony last week. The Groningen based agency came up with an innovative online campaign for funeral insurance company Yarden, geared towards a young audience.

The Programmatic Awards were given out in Amsterdam last week by IAB Netherlands, an independent trade association for digital advertising and innovation in marketing. Tomorrowmen won the industry award in the Branding & Awareness category.

Tomorrowmen is part of marketing group 1UP, which also includes Amazon specialist AMAZIN and TRGR creative agency. They was asked by Yarden to come up with a campaign for the 18-35 demographic. The agency came up with a concept that targets young people online, centered around important life events. Preliminary research showed specific life events were ideal to generate awareness in millennials, make them plan ahead and encourage them to buy funeral insurance.

The judges of the Programmatic Awards praised the pragmatic approach and successful results for this challenging case and hard to reach demographic.

“We’re really happy with this award”, says Tomorrowmen’s Senior Digital Marketing Consultant Jos Keuning. “Especially because we came up with this creative concept and had great results with the clever use of different media.”

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IV Wear wins Anner Award 2019
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IV Wear wins Anner Award 2019

Slick presentations and high quality ideas, presented in the Martini Church. Three student entrepreneurs from the Hanze University pitched their startup during the finals of the Anner Award last week. After a final selection, a qualifying round and a series of workshops in April, the three finalists competed for a €2,500 prize, which was won by IV Wear.

And the Rabobank student entrepreneur award goes to...
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And the Rabobank student entrepreneur award goes to...

In the past few months, the Hanze University of Applied Sciences and the Rabobank challenged students to develop their entrepreneurial qualities and sign up their business ideas, with the chance to win €10,000.. No less than 58 students signed up and three of them went on to the finals during the first edition of the Day of the Entrepreneurial Student at Startup City at the Zernike campus grounds.