Lily: Spindle's new spinoff

After 5 years of hard work, Lily is now in beta. Devhouse Spindle proudly presented the new digital assistant for teams during The Next Web Conference last month, resulting in almost 300 companies signing up for the beta trial and Spindle becoming the second most talked about startup during the conference, based on Twitter retweets and likes.

Lily is an open source, personal assistant for customer relations. VoIPGRID, Spindle’s first product and the fastest growing company in the Netherlands in 2016, according to newspaper Het Financieele Dagblad, has been using Lily for three years. “But even though we originally developed her for our own use, Lily became far too cool to keep her just for ourselves”, Mark Vletter, founder of Voys, VoIPGRID, Spindle and Lily explains.


The personal assistant was born out of dissatisfaction with current CRM (Customer Relation Management) packages. “We want our customers to be as happy as they can be, and a relationship really starts with communication”, Mark continues. “A lot of implementations fail, especially when you’re working in teams, because a lot of things have to be registered manually, ranging from phone calls to follow-up emails.”

Lily collects all the customer communication within the whole company in one central place, in a process Spindle has dubbed ‘automagically’. From emails to phone calls, closed deals, invoices and customer questions. She will also notify you if any of these things need following up. In short: Lily is both a personal assistant for teams and Gmail on steroids.


Spindle presented Lily at The Next Web Conference in Amsterdam in May, and based on the amount of retweets and likes, Spindle was the second most talked about startup of the conference and almost 300 companies signed up for the waiting list for the beta trial. “I think part of the reason people were so enthusiastic, is that Lily is already very grown up as a product”, Mark explains. “It’s not a minimum viable product (MVP) or prototype, because we’ve been using, testing and tweaking it for 3 years at VoIPGRID. So, instead of getting people enthusiastic about the features, we could also sell her based on results.”


Openness, from innovation to organizational structure (Voys and VoIPGRID have no managers) has been important since day one. That’s why Lily is open source, meaning the software can be freely used, changed, and shared by anyone. Lily also has open API’s, meaning you can get data out or send data to Lily without limitations. Every part of Lily has an API, so integration with other systems is a breeze and you have unlimited control over what you want to do with your data.

Mark expects the beta will run through the summer, with the official launch in September. Interested in the trial? Check out: https://hellolily.com/

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